Customer Profitability
As a managerial discipline, Customer Profitability exists to assist management in answering key questions about customers and their behaviors, the cost to acquire and retain customers, and the ability to attach real dollars of expense to tactics and measure the return.
Questions like:
- Do you know the average worth of an individual customer?
- Do you know how many above or below average customers you have?
- Do you know if your mobile channel is attracting a better customer?
- Did you spend too much to acquire that customer?
- How much do the various origination channels cost the bank?
Market Line Associates has been focusing on being able to answer questions like these by analyzing account-level data elements that drive client revenue and expense for over 30 years. The expertise of focusing on the details differentiates Market Line from its competitors. They understand the power of account-level information and how to transform that data into drivers within your profitability calculation. This fact-based approach pinpoints customer behaviors that allow you to assign expenses and risk based on individualized factors.
Market Line’s Customer Profitability solution provides a net income view at the client/account level. It utilizes a consistent measuring technique for all instruments. With this solution you will be able to understand exactly how much you are spending as well as highlight where your customers are adding to or detracting from the bottom line:
As a managerial discipline, Customer Profitability exists to assist management in answering key questions about customers and their behaviors, the cost to acquire and retain customers, and the ability to attach real dollars of expense to tactics and measure the return.
Questions like:
- Do you know the average worth of an individual customer?
- Do you know how many above or below average customers you have?
- Do you know if your mobile channel is attracting a better customer?
- Did you spend too much to acquire that customer?
- How much do the various origination channels cost the bank?
Market Line Associates has been focusing on being able to answer questions like these by analyzing account-level data elements that drive client revenue and expense for over 30 years. The expertise of focusing on the details differentiates Market Line from its competitors. They understand the power of account-level information and how to transform that data into drivers within your profitability calculation. This fact-based approach pinpoints customer behaviors that allow you to assign expenses and risk based on individualized factors.
Market Line’s Customer Profitability solution provides a net income view at the client/account level. It utilizes a consistent measuring technique for all instruments. With this solution you will be able to understand exactly how much you are spending as well as highlight where your customers are adding to or detracting from the bottom line:
The Customer Profitability solution provides you with an understanding of the underlying behaviors that drive value. The solution is derived from actual account-level information. Outputs are reconciled to known financials. Answers are kept to acceptable variances – all that assures internal support, improves credibility and showcases transparency. It is an unfortunate fact that the majority of customers actually lose money for financial institutions. Therefore, understanding which customers provide the most value and which customers are eroding your bottom line is the key to improved profitability.
The Customer Profitability solution provides you with an understanding of the underlying behaviors that drive value. The solution is derived from actual account-level information. Outputs are reconciled to known financials. Answers are kept to acceptable variances – all that assures internal support, improves credibility and showcases transparency. It is an unfortunate fact that the majority of customers actually lose money for financial institutions. Therefore, understanding which customers provide the most value and which customers are eroding your bottom line is the key to improved profitability.
Market Line also provides both the strategy and the data stewardship techniques to campaign to your existing customer base, deepening relationships and providing a greater return on investment.
This tool allows management to craft measurable strategies that improve profitability and add to the bottom line. In depth customer knowledge ultimately drives profit and reduces cost.
The Customer Profitability solution has the flexibility to assist any financial institution regardless of its size and data requirements. This module can be hosted on site as well as at Market Line:
Market Line takes its data stewardship seriously aligning its policies and underlying processes to BS EN ISO/IEC 27001:2017 Our web hosting and disaster recovery partner is SSAE18 certified. Bearing the responsibility for data quality, stewardship, and equipment maintenance Market Line is able to pass these savings to its clients.
Market Line’s expert team has crafted a cost effective, time sensitive solution that provides ongoing strategic outputs and analytical support that continually informs management and influences strategic decisions.
Market Line also provides both the strategy and the data stewardship techniques to campaign to your existing customer base, deepening relationships and providing a greater return on investment.
This tool allows management to craft measurable strategies that improve profitability and add to the bottom line. In depth customer knowledge ultimately drives profit and reduces cost.
The Customer Profitability solution has the flexibility to assist any financial institution regardless of its size and data requirements. This module can be hosted on site as well as at Market Line:
Market Line takes its data stewardship seriously aligning its policies and underlying processes to BS EN ISO/IEC 27001:2017 Our web hosting and disaster recovery partner is SSAE18 certified. Bearing the responsibility for data quality, stewardship, and equipment maintenance Market Line is able to pass these savings to its clients.
Market Line’s expert team has crafted a cost effective, time sensitive solution that provides ongoing strategic outputs and analytical support that continually informs management and influences strategic decisions.